Vingcard expands market presence in the New York metropolitan area with the acquisition of GESI Hospitality by ASSA ABLOY

Stockholm – May 4th, 2026 – Vingcard, an ASSA ABLOY company and provider of advanced technologies for the hospitality industry, has announced its latest expansion with ASSA ABLOY’S acquisition of GESI Hospitality, a New York-based company dedicated to addressing the access control needs of hospitality industry businesses.

The acquisition strengthens Vingcard’s direct presence in one of the largest and most dynamic hotel markets in the United States, while enhancing its ability to deliver localized service, technical expertise, and customer support across the region.

GESI brings more than 30 years of experience supporting hospitality properties throughout the New York metropolitan area. The company has established long-standing relationships with local hotel owners, operators, and developers, along with deep expertise in installing and customizing access control systems and related hardware to meet the specific requirements of the market.

“New York is a market where local expertise and strong relationships are essential to delivering successful outcomes,” said Li Wang, Senior Vice President and Head of Hospitality at Vingcard. “GESI has built a trusted reputation over decades by working closely with hotel owners and understanding the nuances of this unique market environment. By adding their team to Vingcard’s, we are strengthening our ability to support the region’s customers with both advanced technology and with the localized expertise required to implement it effectively.”

New York represents a uniquely complex operating environment for hospitality businesses, where local regulations and property-specific customization needs often require a strong and experienced on-the-ground presence. By integrating GESI’s established team and capabilities, Vingcard is now positioned to provide direct support to customers in the region that aligns with local requirements and priorities, from initial deployment through to ongoing service and maintenance.

GESI’s technical capabilities include system installation, retrofit support, and customization of access-related solutions such as door locks, mobile keys, and electronic safes. Its experienced installation team also provides flexibility to support projects both within New York City and in surrounding areas, helping to ensure consistent service delivery across a broader geographic area.

“This acquisition reflects more than expanding our footprint and is about strengthening the quality of service that we aim to deliver to our customers in every region that we serve,” said Stephanie Ordan, EVP and Head of ASSA ABLOY Global Solutions. “By combining Vingcard’s technology portfolio with GESI’s local service expertise, we can provide a reliable experience for our customers. I’m pleased to welcome GESI into the ASSA ABLOY Global Solutions family”

GESI’s services will be offered alongside Vingcard’s existing solution portfolio, further strengthening the company’s ability to deliver scalable, high-performance technologies tailored to the needs of individual properties and markets.

“GESI has always been focused on providing hands-on support and tailored solutions for our customers,” said Maria Dakas, Principal, Operations, at GESI. “Joining Vingcard allows us to build on that foundation by pairing our local knowledge with a broader portfolio of technologies, giving our customers access to more solutions while maintaining the level of service they expect from our team.”

For more information about Vingcard and its products and solutions, please visit vingcard.com.