Running a successful hotel business today hinges on the ability to maintain a seamless flow of operations and data communication from one department to the next. Achieving these goals rests on the capabilities of technology. However, typically standing in the way are fragmented property tech stacks featuring disparate systems from multiple providers that more often operate in disconnected silos.
As many hoteliers know and have experienced firsthand, this fragmentation frequently results in inefficiencies, overstretched staff, guest dissatisfaction, and higher operational costs. More hospitality professionals are therefore seeking out an alternative and are finding an effective solution in single sourcing for their various tech-based needs.
Why Single Sourcing?
By consolidating multiple operations and functions under one vendor, hoteliers can instead ensure that their systems operate harmoniously to reduce potential friction points and minimize downtime. From reservations, the front desk, housekeeping, maintenance, to even marketing and revenue management, hotel employees can benefit from a unified interface offering streamlined management, instant communication and importantly, access to reliable and comprehensive actionable data.
By tapping into a fully integrated technology ecosystem, property employees can proactively ensure that each guest receives the best possible service and experience. For example, a property featuring an integration between their PMS, room access management and housekeeping task management systems, can automatically activate a guest keycard at check-in and can ensure that an assigned room has been cleaned and ready to receive a new guest. With each system able to communicate and share data instantly, such processes can be carried out in seconds.
Enhancing the Guest Journey
Facilitating a unified hotel tech stack through a single solutions provider also empowers industry businesses with an unmatched ability to personalize guest experiences from check-in to checkout. By leveraging seamless integration and inter-compatibility of their tech stack, hoteliers can tap into high-value historical data and can identify unique behaviors and patterns that can be applied to guest experiences at each stage of their stay.
For example, integrated tech can immediately reflect guest preferences captured during a previous booking such as a guest’s ideal room temperature, pillow selection, amenity rentals or dining choices. A hotel’s integrated systems, including the PMS, access management, energy management and task management systems can ensure that such offerings are instantly implemented or suggested at the ideal time to ensure that a guest’s individual needs and expectations are always seamlessly addressed. This granular level of personalization not only elevates the overall guest experience, but with approximately half of guests inclined to re-visit a hotel that can tailor their stay, can create a substantial competitive edge.
The Power of Partnership
Another key advantage of working with a single solutions provider is its ability to thoroughly understand a hotel's extensive range of needs across all operational areas. Unlike multiple fragmented relationships with limited accountability, a comprehensive provider is fully invested in ensuring that every aspect of their technology functions cohesively and is capable of delivering expected results at every applicable touchpoint.
Leveraging a single tech provider relationship can also frequently provide opportunities to design and implement custom-tailored solutions. By closely with a hotelier, an end-to-end provider can gain in-depth insights into daily workflows and challenges, allowing them to adapt their technology offerings accordingly. This can often achieve even greater efficiency and staff productivity while lowering costs.
Taking Steps Towards a Single Solution Provider Strategy
Transitioning to a single source approach to hotel technology may initially seem complex, but the long-term operational and guest experience benefits significantly outweigh any potential short-term challenges.
To facilitate and streamline the process, hospitality professionals should consider the following steps:
By thoughtfully selecting a single-source provider, hotels can not only solve any fragmentation issues but will also lay an effective foundation for ongoing adaption as technology and business priorities evolve.
2025-01-27
2024-02-27
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